Rotterdam store in London-like atmosphere
Yesterday, when we walked the Coolsingel avenue, we saw this quirky window display. Our curiosity was piqued right away, so we had to go in for a closer look. We were pleasantly surprised by a nice atmosphere, that responded to multiple senses. Our first impression: a tipically London-like atmosphere.
Workplace for young creatives
By chance, we met Betty, one of the initiators of this unique pop-up store. She told us enthusiastically about this unique ‘live magazine’ concept.
The building, once a second-hand books store, has long been for sale. Betty’s daughter Evana Kuik, designer of the Evan Menswear label, came up with the idea to open a ‘lab’. A place where young, creative entrepreneurs could work and exhibit. Together with interior architect Albin Goossen, Evana realized the layout of the store.
Harmonious composition of themes
By making place for new designers regularly, this INCONCEPT live magazine renews itself. And there is always room for new initiatives, Betty told us. As long as participants reinforce each other, anyone can join in.
Besides Evana’s designs we saw a harmonious composition of vintage clothing, food attributes, cookbooks, cycles, jewelry and furniture. We also climbed the large staircase to see some exhibitions of artists and designers.
INCONCEPT live magazine stroll paradise
This is definitely a place where you can easily stroll for an hour or longer. At least, that’s what we did. You get the opportunity to look around and relax. No pushy sales people trying to sell you their products. Visiting this pop-up store, is more like walking around in a spacious art gallery.
Even though it’s a pop-up store, we think it will be here for a while.